• Built and grew US and Philippines design teams from scratch, establishing branding guidelines and standards.
• Led design efforts to enforce best practices, achieving business KPIs and customer needs.
• Spearheaded UX strategies and delivery within cross-functional teams, ensuring effective stakeholder communication.
• Mentored teams in utilizing design systems, style guides, patterns, and assets for superior UX deliverables.

Filmtools

• Revamped the Filmtools Magento ecommerce platform, enhancing UI/UX for improved customer engagement and conversion rates.
• Implemented design best practices, focusing on responsive design and intuitive navigation to meet business goals and user needs.
• Collaborated with product and development teams to deliver cohesive and user-centric design solutions, facilitating effective stakeholder feedback loops.
• Guided the design team in adopting and applying a consistent design system, leveraging style guides, UI patterns, and assets to elevate the ecommerce experience.

Moviola

• Designed and developed an interactive learning platform tailored for filmmakers, enhancing user engagement and educational outcomes.
• Implemented user-centered design principles to create intuitive interfaces that streamline the learning process for diverse users.
• Collaborated with cross-functional teams to integrate multimedia content, ensuring a rich, immersive educational experience.
• Conducted user research and usability testing to continuously refine platform features based on direct feedback from filmmakers.
• Leveraged the latest web technologies to ensure responsive, accessible design across all devices and platforms.